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August 1, 2016
By: TOM BRANNA
Editor
The Body Shop created a new “gorilla” marketing campaign on the Tinder dating app to introduce the brand’s new Bio-Bridges program. Reggie, a red-shanked douc monkey from Vietnam, is featured in the campaign; he’s looking for his mate—or at least someone DTMA (down to monkey around). From Reggie’s profile, Tinder users can learn more about the Bio-Bridges program, which restores wildlife corridors within damaged landscapes and helps endangered species reconnect, enabling them to breed and thrive...
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